Public Relations

Shape the
Story.

Strategic PR that builds your reputation, earns media coverage, and puts your brand in the conversation - at the right time, in the right places.

Get in touch
Press
Earned media
Brand
Reputation built

The approach

Reputation is
everything.

Great PR isn't about spin - it's about telling your real story in the most compelling way possible. Whether you're launching a new product, managing a crisis, or building long-term brand authority, I help you take control of the narrative.

With experience across the UK and Canadian media landscapes - including broadcast partnerships with Bell Media affiliates - I know how to get your story in front of the journalists, producers, and audiences that matter most to your business.

What I offer

PR that moves
the needle.

Press Releases
Expertly crafted releases that journalists actually want to read - clear, newsworthy, and formatted for immediate pick-up.
Media Relations
Building and leveraging genuine relationships with journalists, editors, and producers across print, digital, and broadcast.
Broadcast PR
Securing TV and radio coverage for your brand - from interview bookings to co-ordinating broadcast segments and features.
Crisis Communications
Rapid, measured responses when things go wrong - protecting your reputation and controlling the narrative under pressure.
Spokesperson Training
Preparing you and your team to speak confidently and effectively to media - on camera, on mic, and in print interviews.
Coverage Reporting
Detailed media monitoring and coverage reports - tracking reach, sentiment, and the tangible business impact of your PR activity.

How it works

From positioning to
publication.

01
Positioning
We define your key messages, target publications, and the story that will resonate most with journalists and their audiences.
02
Outreach
I pitch your story to the right journalists and producers - with tailored angles for each publication and outlet.
03
Coverage
I manage interviews, provide supporting materials, and ensure every piece of coverage reflects your brand correctly.
04
Amplify
I help you get the most from every piece of coverage - through social sharing, website integration, and ongoing relationship building.

Your story is already out there.
Make sure it's the right one.

Get in touch and let's define the narrative that positions you exactly where you want to be.

Get in touch ↗ contact@tobyjones.ca