Postal Marketing

Land in Their
Hands.

Direct mail that gets opened, read, and remembered - tangible marketing that cuts through the digital noise and connects with customers in their own home.

Get in touch All services
88%
Open rate
∞
Zero algorithms

The approach

The channel
algorithms can't touch.

88%
of direct mail in Canada is opened and read - compared to an average email open rate of just 21%.

Physical mail lands differently. It can't be filtered, blocked, or scrolled past. It sits on kitchen counters and gets picked up again. In a world of digital overload, a beautifully designed piece of direct mail is a genuine differentiator.

I handle everything from creative concept and copywriting to design, print-ready production, and coordinating distribution - whether that's a targeted postcard drop to a specific postal code, or a full catalogue campaign across a region.

What I offer

Direct mail,
done properly.

Postcard Campaigns
Bold, single-message postcards designed for immediate impact - the fastest, most affordable entry into direct mail.
Targeted Distribution
Precise postal code targeting to reach exactly the right households - no wasted spend, maximum relevance.
Brochures and Catalogues
Multi-page print pieces that showcase your full range of products or services - tactile, premium, and designed to be kept.
Copywriting
Words that compel action - headlines and body copy crafted for the direct mail format, with a single clear call-to-action.
Print Design
Print-ready artwork that looks stunning in the real world - designed to the exact specifications of your chosen format.
Campaign Tracking
QR codes, dedicated URLs, and response tracking so you can measure exactly how your direct mail campaign is performing.

How it works

Concept to letterbox,
end to end.

01
Target
We identify your ideal customer and map out the postal areas where they live - ensuring every piece is delivered to the right door.
02
Create
I design and write the piece - from concept through to print-ready artwork, with your approval at every stage.
03
Print and Post
I coordinate printing and distribution, working with trusted print partners to ensure quality and on-time delivery.
04
Measure
Track responses, conversions, and ROI - so you know exactly what your campaign delivered and how to improve next time.

88% open rate.
Zero algorithms.

Get in touch and I'll show you how direct mail could be the most cost-effective channel in your mix.

Get in touch ↗ contact@tobyjones.ca